India Inc India Inc: Friday, 13 April 2018 06:57

Apeda eyes new markets for mango exports

After tapping the South Korean market last year, India’s Agricultural and Processed Food Products Export Development Authority (Apeda) is eyeing newer destinations such as Iran, Kazakhstan and China for promoting mango exports in the coming season.

Apeda has proposed to organise promotional events in these new markets and also in South Korea during May, said company Chairman D.K. Singh.

He said, “The idea is to carry-out wet sampling in these countries so that the consumers can have a taste of the Indian mangoes.”

Among the markets that Apeda is targeting, Iran has the brightest prospects.

Singh added that Kazakhstan, which is a short haul from Delhi, has the potential to emerge as a gateway for tapping the Commonwealth of Independent States (CIS).

He said, “In the current season, we expect an increase of around 10,000 tonnes over last year. If it happens, it will be good for the domestic prices also.”

India started exporting mangoes to South Korea last year and total shipments were estimated at 59 tonnes.

'India Global Business’ has in-depth coverage on related topics.

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