India Inc India Inc: Tuesday, 13 February 2018 05:57

Yamaha to focus on premium bikes, scooters in India

Japanese two-wheeler major Yamaha will focus on premium bikes and scooters in India going forward as implementation of BS-VI emission norms from April 2020 will prove to be a challenge in offering affordable entry level motorcycles.

Roy Kurian, Senior Vice President, Sales and Marketing, Yamaha Motor India Sales Pvt Ltd, said the company, which currently has a market share of 13 per cent in the 150 cc-plus motorcycle segment in India, is aiming to increase it to 20 per cent in next three-four years time.

Out of the total motorcycle sales of around 19.5 million, the premium segment is 3 million and is growing and Yamaha would leverage on its brand equity in the category to grow its market share.

He added: "If we focus, here we can look at 15-16 per cent and try to take it to 20 per cent market share in next three to four years.”

Although premium bikes and scooters would be Yamahas forte in India, the company will not totally ignore 100 cc.

Kurian said: "We also need to look into that 100 cc and 125 cc and continue and see what kind of innovations can be done in this segment with BS-VI. We are working on it.” he said.

India Investment Journal’ has in-depth coverage on related topics.

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