India Inc India Inc: Thursday, 11 January 2018 06:47

InMobi acquires AerServ for $90mn


Bangalore-based mobile advertising company InMobi has announced the acquisition of Los Angeles based AerServ for $90 million in a cash and stock deal to create a unified programmatic auction platform for in-app publishers.

Started in 2007, InMobi has so far raised close to $221 million, with Softbank contributing $205 million in the company. It last raised a debt of about $100 million from Tennenbaum in September of 2015.
With this investment, InMobi’s video and programmatic business will account for 35 per cent of the overall company's revenue.
Naveen Tewari, Founder and CEO, InMobi, said: “This acquisition fits in perfectly with our global strategy to bring next-generation platforms for premium publishers. Our combined platforms will bring next-generation mediation capabilities to premium publishers and establish the first programmatic video exchange in India and China.”
Josh Speyer, CEO, AerServ, said: “Our decision to embark on this new adventure was made easy by the great partner we have in InMobi, their expertise in the industry and global scale. This will allow us to scale our platforms together across the globe and build a strong business in previously untapped markets such as China and broader APAC.”

India Investment Journal’ has in-depth coverage on related topics.

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