India Inc India Inc: Wednesday, 11 October 2017 06:36

Lulu Group brings Toys R Us to India


Tablez India, a division of Abu Dhabi-based LuLu Group International, is bringing US-based brand Toys R Us to Bengaluru. The brand soon plans to have more stores in India with two in Bengaluru and one in Noida.

Adeeb Ahamed, MD, Tablez India, said: “Predominantly, the focus has been to market the brand itself. We chose South first and our idea is to consolidate and then grow rather than spreading yourself everywhere all at once.”

As Toys R Us is faced with a lot of competition, the brand plans to focus on making its stores heavily based on experiential marketing in an attempt to stand apart.

The Tablez group is also launching brands such as Springfied, Women’s Secret and Cold Stone, hinting at some ambitious marketing plans ahead.

“Next would be to launch a loyalty program which covers Tablez and the whole range of brands,” Ahamed added. 

India Investment Journal’ has in-depth coverage on related topics.

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