India Inc India Inc: Wednesday, 09 August 2017 14:22

Mahindra eyes tractor unit in US



Mahindra’s US arm is drawing up a strategy to set up a greenfield manufacturing facility for tractors in the US in the next three to five years.

The Houston-based entity, a wholly-owned subsidiary of India’s Mahindra Group, sources a majority of its parts from across its operations in India, Japan and South Korea and then assembles them to sell in the US.

Mahindra USA President and CEO Mani Iyer said: "It makes sense down the line to have a factory in the US. The numbers are already there to have a factory in the US.

"We already have invested a lot, whether in brand, technology, distribution points, dealers and people. The number of products being made for the US market alone is very high. It will call for more localisation."

The company, which generates revenues of around $600 million annually, is a major player in tractors ranging up to 120 hp. It is third in terms of market share in the segment, just behind the likes of Kubota and John Deere.

Mahindra USA plans to have over 40 launches this year, which will include new models.

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