German cosmetic brand BeYu is partnering Kaunis Marketing Services Pvt Ltd for its India entry next month.
This is marks a re-entry for the €20-million German colour-cosmetic company after its launch in 2009 in partnership with Elder Health Care. The ARTDECO Group firm was, however, forced to exit India in 2012 as it failed to make a dent in the market.
Short for ‘Be Yourself,’ BeYu sells 500 cosmetic aids in 40 countries and these will be available in India starting April 10 across 150 outlets, including top-end general trade stores and large trade chains like Health & Glow, Central, Lifestyle and NewU.
BeYu plans to launch a special set of 230 make-up items to suit the Indian skin tones, and these will be available in 300 stores by the year-end.
‘India Investment Journal’ has in-depth coverage on related topics.