Mahindra and Mahindra Ltd has launched large trucks, buses, earthmoving equipment, and power generators in Sri Lanka through the local agent, Ideal Motors Ltd.
The company’s range on offer in the region includes Blazo 49, Traco 40 prime movers, Torro 25 tipper, Loadking Optimo trucks and Cosmos buses. The group has also started selling Earthmaster SX backhoe loader and Mahindra power generators.
Ideal Motors chairman Nalin Welgama said: "Our objective is to offer world-class products to our customers at competitive prices.
"[We believe that Mahindra vehicles and equipment have a strong value proposition which will make these the preferred option in their respective segments."
Sanjay Jadhav, vice-president, head of international operations - (South Asia) at Mahindra and Mahindra, said the expanded range will help make further inroads to the Sri Lankan market.
‘India Global Business’ has been tracking this issue