Amazon India has signed a pact with the Gujarat Tribal Development Department to train and enable tribal entrepreneurs to directly sell their products to the former's platform as part of the Vibrant Gujarat summit.
The product portfolio that will be listed to include products like bamboo crafts, Warli painting, Pithora painting, Bhada painting, clay craft, minor forest produces (like honey, musli and tamarind), herbal medicines, embroidery items and tribal food items.
"As part of the MoU, Amazon India will educate, train and enable tribal entrepreneurs to directly sell their products to Amazon customers not only in India but across the globe," Amazon said.
With the option of selling products online, tribal artisans will be able to fetch an appropriate price for their unique products, which in-turn will help raise their overall standard of living, the online retail giant said.
Amazon India will also engage with tribal artisans, especially women, across Gujarat to train on making their products more attractive, appealing and marketable across the online domain.
‘India Investment Journal’ has been tracking this issue