India Incorporated

Articles

The Balance Sheet
Taking stock of India with Pratik Dattani.

Shades of Money
Ideas on inclusive growth & CSR with Neishaa Gharat

Five on Five with Manoj Ladwa
Manoj Ladwa is chief executive of MLS Chase,
an India-focussed professional services organisation

The Social Capital with Vikas Pota

Views for Deal Daddy

Politics of Business with Alpesh Patel
Alpesh Patel is founding principal of India PE fund, Praefinium.

Stretch on India - It's Changing
Julian Stretch OBE is chairman of the India Briefing Centre.

Enterprising with Shai Vyakarnam
Dr Vyakarnam is Director of the Centre for Entrepreneurial Learning at
Judge Business School, Cambridge University


Guest Writers

pratik

Private versus social returns of Innovation by Pratik Dattani
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Why the double bottom line matters by Pratik Dattani

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sonjoy

Role of a Private Banker by Sonjoy Phukan
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Preparing the Next Generation by Sonjoy Phukan
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shiv

The Business of Cricket by Shiv Morjaria
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Commodity Derivatives Market in India by Shiv Morjaria

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Gujarat - Beyond the hype by Shiv Morjaria
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sheetal

Philanthropic Enterprise by Sheetal Mehta-Walsh
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komel

Balancing two worlds by Kamel Hothi
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Sara_Fakhro

Business case for renewables by Sara Fakhro
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nickb

Stronger, Wider, Deeper by Nick Baird
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Entrepreneurship as an engine by Sanjeev B. Ahuja
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Catalysts of growth by Sanjeev B. Ahuja
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RBI & MoF put squeeze on FDI by Arup Ganguly
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Indian Markets 2011 by Arup Ganguly
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India's Mid-Cap Growth Engine by Arup Ganguly
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From Equities into Bonds by Arup Ganguly
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anjalika_b

Beyond the Fantasy by Anjalika Bardalai
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prof_kumar

Indians As Acquirers by Prof. Nirmalya Kumar
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m_gosling

Education and the Private Sector by Matilda Gosling
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Due Diligence in Emerging Markets by John Carnt
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Corporate Millionaires by Spinder Dhaliwal
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Women poised for leadership by Spinder Dhaliwal
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The Billionaire Fight-Back by Spinder Dhaliwal
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Philanthropy Indian Style by Spinder Dhaliwal
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Power Couples by Spinder Dhaliwal
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Can India Develop a Third Way? by Uday Phadke
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Social Brilliance vs Responsibility by Manisha Dahad
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m_dahad

Outsourcing Revolution in Customer Services by Santanu Nandi
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m_dahad

The Low Carbon Growth Story by Lord Green
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neishaa_gharat

Corporate India's HR Strategy by Neishaa Gharat
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Changing face of the Indian middle class by Neishaa Gharat
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nitin_d

India and its technology boom by Nitin Dahad
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Can India create a Steve Jobs?  by Nitin Dahad
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India's changing face in the global hi-tech sector by Nitin Dahad
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Is this the Indian Renaissance? by Nitin Dahad
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India's global innovation ranking by Nitin Dahad
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How mobile is driving enterprise by Nitin Dahad
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Mobile tech in India by Nitin Dahad
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Would the switch from Right to Left change the Centre? by Ridhika Batra
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What's the scope; is there any hope? by Ridhika Batra
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India finds its niche in the G20 by Ridhika Batra
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FDI in retail: Let's lend our ears for once by Ridhika Batra
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nisha_paul_sm The Magic of CSR by Nisha Paul
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ran_c Reforms: Welcome, but just not enough by Ran Chakrabarti
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dinesh_dhamija Entrepreneurship as a 'career' by Dinesh Dhamija
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yuki Good for corporates, & the community by Yuki Lo
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yuki Films mean business by Joseph D'Morais
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Book Reviews

Book Review - Indian Powerbrands

IPBCover

Indian Powerbrands by Arindam Chaudhuri and Abhimanyu Ghosh
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Evolutionary Economics by Hirak Bhattacharya
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India - A Portrait by Patrick French
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The India Way by Peter Cappelli, Harbir Singh, Jitendra Singh, Michael Useem
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India Incorporated by Vikas Pota
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making_fortune_book_small Making a Fortune: Learning from the Asian Phenomenon by Spinder Dhaliwal
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Speaking of India – Bridging the Communication Gap When Working With Indians by Craig Storti
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Woman: Acceptable Exploitation for Profit
by Sheila Flather
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A Look Into Recessions, Business Cycles and Financial Crises
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Managerial Economics by Rahul Misra
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book_EA The Eagle and the Elephant by Raymond E. Vickery Jr.
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gajarajHomemakers in India constitute a large section of the society, yet many of them don't enjoy financial independence. Many such homemakers and working women have aspirations and undoubtedly the ability to be successful but a vast majority of them fall short of opportunity and the confidence to step out of their homes to achieve their dreams. Tupperware is a case study in how the power of the homemaker can be harnessed for business.

Creating Shared Value

To give some context to Tupperware's business model we are drawing upon Michael E. Porter's and Mark R. Kramer's big idea of "creating shared value" through business. Can MNCs entering India take the lead in bringing business and society back together and help them progress together? Shared value is not social responsibility, philanthropy or even sustainability; but a new way to achieve economic success. It is not on the margin of what a company does but at the centre.

Tupperware has taken India by storm through their all-women network. They are selling everything from the "roti keeper" (for Indian bread) to the "masala box" (for spices) to "Idli steamer" (steamed rice cakes, staple diet in South India) designed especially for the Indian market in major cities and villages alike (see image).

The company entered India in 1996 and has achieved remarkable success, growing rapidly. It is today an important part of modern day kitchen solutions for evolving urban families in India. Reshaping India's kitchens and lives of millions of homemakers and working women

Tupperware is today a prominent player in India's direct selling category. Through this, Tupperware India has been able to offer women a business opportunity at their doorstep. The Tupperware business opportunity not only empowers women by giving them financial independence, but also provides systematic training and support, thus injecting some much-needed confidence. The Tupperware philosophy believes in empowering women and goes on further to encourage these empowered individuals to spread their confidence by empowering more women. Sixteen years after its entry into the Indian market, Tupperware finds itself in millions of homes and has contributed substantially to the $633-million direct selling market (Source: Indian Direct Selling Association).

Anshu Bagai, marketing director of Tupperware India, believes "there are two aspects to brand Tupperware. On the one hand, we have innovative kitchen solutions. This has clearly established Tupperware as a leader in this category. However, the other part of Tupperware is women empowerment, which is very deeply ingrained in the DNA of Tupperware. Being a direct selling organisation, we have an all-women sales force where a lot of them come from a very simple background but go on to achieve big things in life. They not only earn money which helps them to support their families, but the exposure they get when they join Tupperware makes them far more confident individuals."

Walking hand-in-hand

A business needs a successful community, not only to create demand for its products but also to provide critical public assets and a supportive environment. A community needs successful businesses to provide jobs and wealth creation opportunities, as laid out in an Harvard Business Review article titled 'Creating Shared Value'.

Tupperware has been a business with empowerment at its core. Tupperware India's unwavering commitment to enlighten, educate and empower women has been implemented religiously and effectively, by imbibing the Chain of Confidence Campaign in its direct selling model. Chain of Confidence invites women to share in the immeasurable rewards of self-confidence and ensures that the next generation of women will benefit from this knowledge. Tupperware's Chain of Confidence honours women and the profound life-altering impact that they can have on one another. The campaign celebrates the powerful bonds of friendship that connect women together. Women connecting with one another create an extraordinary source of strength, enabling them to feel confident about themselves and secure in their ability to succeed.

Asha Gupta, Tupperware MD adds, "It resonates very well with the Indian market, as it leverages the power of women. There is so much untapped potential in educated women as homemakers. Further, the product is great, considering Indian climatic conditions, the way we store food, and the infestations. The home-party concept borders on Indian women's need to get together – for example, North Indians have kitty parties while South Indians visit the temple together. Women use occasions to congregate."

Dreams unlimited

While training a new set of Tupperware consultants (entry level in the Tupperware arena), women are asked to fill 'Dream Cards', which asks them to put down in writing what they want to achieve with the money that they are going to earn? The trainer then goes on to tell them about the Tupperware strategy that would help them do that, turning their dreams into achievable reality.

These women are not MBAs; in fact some of them have never even had a job in their life and have always been dependent on their father or husband for money. This training gives them a belief that they too can earn money, which for some is a vehicle for supplementing the family income, a better life for themselves and their children and even at times a means of running their household. Economic independence also corresponds with respect and the right to have a say and to be heard. Tupperware gives them the means to become more than they ever imagined. Dreaming is encouraged, as this is the source from where one gets the power to strive and achieve.

She Can, You Can

Tupperware India wanted to create a ripple beyond just the current associates and distributors' family. The objective was to instil confidence in women of India that they too can do something worthy of notice. To achieve this, they showcased real life stories of women through the "She Can, You Can" campaign. The idea is to hold up examples of women who have achieved their dreams and also empowered many more on their way; to tell women at large that they too can a make a difference to their own lives as well as the lives of many others.

Today Tupperware's associates are a vibrant community that believes in inclusive growth. There are examples of women who have achieved success despite physical disabilities, such as Deepika who is hearing and speech impaired as a result of a childhood accident.

"When I was presented with an opportunity to sell such lovely products, it really did not cross my mind that I should be able to speak. But talking is just one way of connecting," explains Deepika via sign language, leaving us to complete the sentences using our imagination.

Reshma, a 52-year-old Tupperware manager, was diagnosed with cancer. The following morning, she mustered up the courage to call a couple of close friends in her Tupperware team. Everyone said a prayer for her and set her up for her first radiation therapy. "My immediate plans are to work towards travelling to Hyderabad for a sales conference next month. The radiation should be complete soon and I have told the doctor that there is no way I will miss my conference for anything in the world," says an excited Reshma.

More info: http://www.facebook.com/TupperwareIndia?fref=ts http://tupperwareindia.com, http://www.tupperwareshecanyoucan.com/all_story.aspx

Neishaa Gharat is the voluntary director of Project Crayons UK – a UK charity that supports children, young people and women in India through knowledge sharing, enabling partnerships, collaborations, fundraising and volunteering opportunities. In this regular Shades of Money column, she will be exploring aspects of socially viable growth prospects in an increasingly globalised world.

[Research and content assistance Amia S. Chibbar]

Contact:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  to share your views

projectcrayonsindia.org / neishaagharat.com

In my last article, I wrote about how India was living beyond its means, but how this could be said of many other countries too. I argued part of the problem was political gridlock, as well as the 2.5 per cent of GDP handed out in mainly food and fuel state subsidies. As fiscal deficits persist, India's policymakers have been pushed to take measures to reduce deficits by cutting the hugely inefficient fuel subsidies. Just this week, the Indian Finance Ministry asked the Petroleum Ministry to price motor and kitchen fuels to facilitate a substantial subsidy cut.

India paid Rs 81,000 crore ($18 billion) in fuel subsidies for the year 2010-11, with the majority made up of under-recovery of revenues from government and upstream oil companies. The direct cash subsidies made up only Rs 3,000 crore ($637 million). In 2011-12, the combined level of subsidies to fuel, fertiliser and food increased by nearly 27 per cent. Despite talk of reducing subsidies, by late July 2012, most of the budget allocated for fuel subsidies had been spent seven months into the year, before the fuel subsidy was cut in September. The three state-run fuel retailers suffered losses in 2012 that were four times that of the previous year.

Political influence, coalition politics and public anger form a nexus that discourages the establishment of a pricing mechanism that can reflect market prices in the prices that are charged to consumers.

There are good economic arguments for doing so. One is to improve India's fiscal position, in the face of the very real threat of a ratings downgrade, which would make financing India's existing debt more expensive. Freezing prices when world prices increase, like in India and China in 2010-11 simply mean the need for steeper increases in the future. It would reduce perverse incentives that have led 70 per cent of cars sold in India to be diesel-powered vehicles (40 per cent of India's fuel subsidies are for diesel). Given that diesel is more polluting than petrol, this would increase energy efficiency and reduce pollution levels. Finally, corruption in selling fuel on the black market for inflated prices would dramatically decrease.

In practice, it's not so easy. Raising fuel prices is a delicate matter. Diesel, in particular, is the poor man's fuel and reduced subsidies on this would hit the poorest hardest. Rajiv Pratap reddy, a leader in the Opposition BJP party, announced last year that cutting the subsidy amounted to "financial terror". A weak rupee has meant higher import prices for fuel, which has merely widened the fiscal safety net required. Although cutting subsidies drives up inflation in the short-term, it also cuts the fiscal deficit (a structural driver of inflation), meaning inflation should fall in the longer term.

But removing subsidies that have led to inefficient resource allocations for too many years too quickly means, in effect, a massive income transfer from all strata of Indian society to the government. This should be offset by other government transfers to the strata of society that require them most – the Aadhar-based cash transfer scheme. The national government could study the case of Gujarat, which consistently increases energy tariffs by 3 per cent a year and where the energy suppliers are profitable and more efficient.

Combining these cash transfers with localised educational and practical schemes to support households move to cleaner fuel sources could save the government money, make India's economy function more efficiently, and create a considerable positive social impact.

Pratik Dattani is managing director of EPG Economic and Strategy Consulting and also runs a large not-for-profit organisation with strong links to India. He is an economist whose work focuses on helping organisations and investors understand social returns and impact investments.

More info: www.economicpolicygroup.com

  Guest Column 
munesh khanna

 

Indian economy update

by Munesh Khanna

Looking ahead to 2013.

  Guest Column  

NitinDahadeditedMobile tech in India

 

by Nitin Dahad

 

How global trends pan out for the country.

The country is living beyond its means. There are persistent twin deficits. Real terms interest rates are negative and have been for an extended period of time, as inflation remains stubbornly high. A leading rating agency has voiced concerns about the country's fiscal outlook and the Finance Minister has publically said "there is no need to panic". And yet there is policy gridlock.

This could be Britain. Or the US. Or France. Or one of several other G20 countries. But it is true in India also – and has been for a long time. But I think India is different.

First, inflation has been persistently high because of structural supply-side problems and steep falls in the rupee – a 16 per cent fall in 2011, and more than 4 per cent in 2012. This has widened the current account deficit and eaten in foreign exchange reserves, which are the poorest in the BRIC nations. India has foreign currency reserves to cover only about six months of current account payments, down from eight months in 2009. Second, growth is slowing and green shoots are not evident. Economic growth in 2012 was the slowest for a decade and Credit Agricole CIB thinks financial markets are pricing in an increasing likelihood that India's credit rating will soon be downgraded to junk. Third, add in state deficits to the central government figures, and the problem is not only worse, but clearly perennial. Fourth, political gridlock has hampered progress. Divestment policies, or those that encourage investment in the private sector, or raise revenue such as a general sales tax, are being blocked by the compulsions of a coalition government.

The fourth point underpins the others. According to the watchdog PRS Legislative Research, 30 per cent of Parliament's time in 2011 was lost due to disruptions. In 2012, Parliament has behaved itself better, but only just – I watched much of the session of Parliament where Bahujan Samajwadi Party (BSP) leader Mayawati did a volte face with her support of the government's FDI in multi-brand retail bill, and it provided more drama than a Hitchcock movie. But this isn't new – Kapur and Mehta of the UN Research Institute for Social Development, writing in 2006, with data to 2002, found that historically "much of Parliament's time is wasted on rowdiness and disorder and theatrics".

But let's be clear. India is doing poorly, but this could be Britain, US, France or one of several other G20 countries. In Britain, Gordon Brown's Golden Rule of fiscal policy was all but abandoned in 2005, eight years after introduction. The eurozone crisis probably would not have happened had France, Germany and Italy not deliberately reneged on their own Stability and Growth Pact such that the pact all but died, again, in 2005, aged eight.

In the US, Congress is in the position of wanting to do lots of things but without being willing to spend the money required to do so. The Bush tax cuts, extended by President Barack Obama, did almost as much to add to the deficit in the period 2001-12, as the Iraq and Afghanistan wars (both figures are almost exactly equal to the amount the fiscal cliff requires the federal government to cut spending).

Let's be further clear. Britain's economy may well see a triple-dip recession. The Economist declared of Europe and America just this month: "American turns European: A broken system, a lousy deal and no end in sight..."

In India, the end is more in sight. Unusually, gold accounts for 80 per cent of the current-account deficit, according to Reserve Bank of India deputy governor Subir Gokarn. After the Fiscal Responsibility and Budget Management Act (FRBM) was passed in Parliament in 2004 (which capped the deficit at 3 per cent and zero deficit to finance current expenditure by 2008/09) the budget deficit was around 3.5 per cent of GDP for several years. After shooting up to 7.8 per cent in 2009, it has fallen to 6.9 per cent, 5.1 per cent and 4.6 per cent in subsequent years. Once the cyclical proportion of this is corrected, a structural deficit will remain, driven by the 2.5 per cent of GDP that are handed out in subsidies. But given the election countdown timer has started, this is unlikely to be cut. This and a multitude of moral hazard issues in the political system mean the central government and states will never realistically balance their budgets.

"India is all about homegrown, self-inflicted injuries," said Rajeev Malik, senior economist in Singapore with CLSA Asia-Pacific Markets.

But consider this. Tim Harford says that Frances Zelazny of the Center for Global Development estimated an iris-scanning system in Andhra Pradesh paid for itself in merely a month after reducing fraudulent poverty reduction payouts. The influential economics blog Marginal Revolution says the Aadhar scheme is the "most important economic policy in the world". Imagine the positive impact Aadhar, the introduction of a general sales tax, lower subsidies and welcoming more foreign investment could have on all the red ink above.

Pratik Dattani is managing director of EPG Economic and Strategy Consulting and also runs a large not-for-profit organisation with strong links to India. He is an economist whose work focuses on helping organisations and investors understand social returns and impact investments.

More info: www.economicpolicygroup.com

The recently held Microfinance India Summit 2012 (http://microfinanceindia.org), started with an insightful valedictory speech delivered by the Indian minister of rural development, Jairam Ramesh. He extensively discussed why “microfinance in India has been discredited” and how it “raised many more questions recently than it answered”.

As commendable as the minister’s knowledge is about the past and current conduct of microfinance in India, in particular that of Andhra Pradesh, his views only represent half of the story.

Financial inclusion, poverty alleviation, or both?

The other half of truth lies in understanding what purpose microfinance is meant to serve and how well it was able to deliver so far in serving its original intentions.

At the end of the day, a majority of the MFIs (Microfinance Institutions) – at least when it comes to outreach (i.e. the number of people it has managed to involve) – are NBFCs (Non-Banking Financial Companies); they are privately-owned commercial outfits, led by highly-skilled banking professionals. Thus one would assume that they share the same standards of operation as any other company within India Inc, regardless of industry or sector.

By this we mean that there is robust technology to assist efficiency and accountability, there is highly-skilled second-tier management and board of directors and, most importantly, a total focus on the customer’s needs, including client protection.

When it comes to strategic focus or with a less popular expression, the development goals (double bottom line), microfinance was meant to ensure financial inclusion. While this term intrinsically suggests that the aim is to deliver financial services to those segments of the society that were not and will not be served by traditional financial institutions, many freely substitute the term financial inclusion with poverty alleviation. This is where all the problems start because it provides us with an elusive territory, which can swallow everything from doing good to establishing social businesses, from fostering grassroots entrepreneurship to accelerating economic growth.

In theory, and unfortunately often in practice, many practitioners and authors borrow the term microfinance to gain their brownie points in the development sector.

Defining indicators of success – who is ‘included’ and ‘empowered’?

One potential analogy of social indicators and how misleading the achievements of the microfinance sector could be is the measurement of literacy rates across India. Literacy is given a definition by policymakers by the ability to communicate in reading and writing in any language. The statistics show that since the British rule, India’s literacy rate increased six-fold from 12 per cent to 74 per cent (2011). This is indeed commendable, provided that acknowledging literacy doesn’t stop at one’s ability to write his/her own name at the age of seven.

Similarly in microfinance, the outreach numbers show 35 per cent (MCRIL Microfinance Review 2012) of those who are potential customers of the sector once in their lifetime received a loan, or were members of an microfinance entity and successfully repaid their loans. Leave alone those cases when eight institutions lend to the same group of women in a given village. Does financial inclusion really exhaust itself in getting or accepting a loan? Is borrowing from the moneylender also part of financial inclusion? What about encouraging savings and the ability to deposit it somewhere other than under the mattress or the saree of the women entrepreneurs? Were we able to provide for the latter in the past 20 years?

India’s contribution to the global microfinance sector – where to go from here?

Local governments would argue that by all means with the Self Help Group (SHG) – Bank linkage program (the truly remarkable community development tool of National Bank of Agriculture and Rural Development or NABARD, which aimed at fostering women empowerment and providing a platform for social and financial inclusion, lived up to its promise and performed so well that it is worth spending another Rs 15,000 crores on it next year. (Reference: The Indian environment minister’s speech on the MF Summit)

Although the SHG programs have contributed a great deal to spreading microfinance in India and around the world, they failed to achieve what the commercial MFIs and for that matter the local moneylenders also provided – quick access to reasonable amounts of cash for running businesses. Was it able to serve as a platform or distribution channel to participate in India’s economic success?

Take for instance a woman entrepreneur who runs a jewellery-making business versus one who farms goats. While they are both small entrepreneurs from the same social strata their cash flow and manpower needs are very different along with their income seasonality. As MFIs in most cases provide one type of product, which they call a “business loan”, even if it is often used for other purposes, it is a standardised loan for the sake of organisational efficiency. Hence do not focus on the cash flow needs of the businesses or the households. This leads to the small enterpreneurs borrowing from multiple resources, and if they are financially literate one would only hope that they can estimate how many such loans their households will be able to absorb without burdening their monthly budget.

In many cases, unfortunately, they aren’t able to decide on this. Similarly, the lack of assurance that they fully understand the terms of their loan contract or their vulnerability to repay in case of any emergency is a logical and obvious recipe for a sectoral disaster. Even more so, if we approach the issue from the MFI’s angle.

Are MFIs built to last?

It quickly becomes clear that neither the long-awaited Microfinance Bill 2012 (draft is ready and scheduled to be discussed in the Indian Parliament) nor the expectations of their investors will pave the way for successful and sustainable financial inclusion. Many institutions and policymakers believe that simply by passing the bill the anomalies of the sector will suddenly disappear. Investors also tend to believe that making quick bucks as it was the case between 2007 and 2010 is still feasible as the market is not yet well penetrated.

Unless, the necessary professionalisation, increased governance standards, high-end technology, and, most importantly, reasonably targeted profit numbers are put in place, it is the poor who will need to pay the highest price and will remain financially excluded.

Video: http://www.facebook.com/photo.php?v=10151274701719728&set=vb.832549727&type=3&theater

(This article is the first in a series discussing the perils of the Indian microfinance sector, and attempts to suggest ways to improve its performance.)

Neishaa Gharat is the voluntary director of Project Crayons UK – a UK charity that supports children, young people and women in India through knowledge sharing, enabling partnerships, collaborations, fundraising and volunteering opportunities. In this regular Shades of Money column, she will be exploring aspects of socially viable growth prospects in an increasingly globalised world.

She invited Anna Somos Krishnan to share her thinking about microfinance in India through a series of thought provoking articles. Anna is currently an independent economic and social development consultant based out of Hungary and India. She has assisted the operations one of Hungary’s first microfinance establishment and headed their strategic unit between 2010 and 2012. Prior to this she worked extensively in the Indian microfinance sector as the executive director of Planet Finance India, an independent development consultancy firm.

Contact:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it  and This e-mail address is being protected from spambots. You need JavaScript enabled to view it to share your views

projectcrayonsindia.org / neishaagharat.com

Social Enterprise – can it mean different things in India and Britain?

According to the Indian ministry of corporate affairs, there are 2,487 registered social enterprises in the country (2011). That is one for every 500,000 people in India.

According to the UK's Department for Business, Innovation and Skills (BIS), there are 68,000 social enterprises in Britain (2008). That is one for every 890 people in Britain.

According to Social Enterprise UK, a social enterprise is a business that trades specifically to "make a difference" and has a social and/or environmental purpose, earns money through income (rather than grants or donations), and reinvests the majority of its profits.

It is clear India has far greater social issues that these companies could address than Britain – 53 per cent of India's employment is in agriculture, compared to only 19 per cent of its GDP; 41 per cent of the population lives below the poverty line of $1.25 per day. Adult literacy rate is 63 per cent. In fact mortality is 50 in 1,000 births. So, why the difference?

At least part of this is to do with methodolical differences – in Britain, there are a number of legal and group hybrid structures. Managing director of the Social Enterprise Mark (SEM), Lucy Findlay, believes many organisations may claim to be social enterprises, but may simply not understand what that really means. But because the term is the new "in" thing, they err on the side of claiming it, rather than not. In reality, some organisations may not understand what the SEM means by social enterprise, given that qualifying for its very specific definition often depends more on a clever accountant, than a social purpose.

In India, while there aren't the myriad of structures, what is present is sufficiently complex. An Indian accountant would call social enterprises "Section 25" companies, per the Companies Act 1956. These are companies which are incorporated for promoting art, commerce, science, religion or any other charitable object. They need a minimum authorised share capital of Rs 100,000 and all profit must be reinvested for the promotion of its objects (SEM requires more than 50 per cent). The regulatory structure is lighter touch than for for-profit companies but offers better transparency than a trust or society structure. It may receive donations from its members (SEM says these need to be less than 50 per cent).

However, the government has the right to revoke the Section 25 license and force the enterprise to become an ordinary company. An ordinary private or public limited company can apply for a license to be a Section 25 company, but not the other way around. It cannot distribute profits as dividends to members, whereas certain types of social enterprises in Britain can. Closing a Section 25 company can often take up to two years.

These legal complications rather obfuscate the real purpose behind social enterprises. As I've argued in the past, or as the Asian Development Bank (ADB) outlines in its report on India's Social Enterprise Landscape earlier this year, social enterprises should more simply be defined as: organisations with a triple bottom line, in that they address social and environmental needs and have a sustainable revenue model (or plan to have one in the near future). The ADB emphasises that a focus on legal structure complicates, and limits, the sector.

In a Financial Times article on social entrepreneurship in India earlier this year, the definition was closer to that of the ADB: doing something socially relevant, not simply a charity, and for-profit. Smart young Indians from business schools who want to tackle India's monumental development problems, but make money too, are finding this kind of definition particularly appealing.

Google Trends shows that the term "social enterprise" has entered the psyche in recent years in particularly the southern states in India, namely Karnataka and Andhra Pradesh, with a similar trend followed by "social impact" and "Section 25 companies", although there is far richer data on the increasing awareness of social impact in North India, particularly in Uttar Pradesh, Madhya Pradesh and Rajasthan.

The sector press in Britain argues about what it all means on a regular basis, in a battle between purists like Lucy Findlay and entrepreneurs not wanting to be encumbered by definitions. In India, from the 50-year-old FabIndia, to Shahrukh Khan's engineering feats in the film Swades, to modern day jugaad innovators like Husk Power Systems, marrying entrepreneurship with social purpose has been part of life. The current draft of the Companies Bill 2011, scheduled for introduction in the current Winter Session of Parliament, will clear many of the cobwebs in the Companies Act 1956. Amongst this may be new norms around company spend on Corporate Social Responsibility (CSR). This may well bring social enterprises and worthwhile causes even further into the national psyche.

Pratik Dattani is managing director of EPG Economic and Strategy Consulting and also runs a large not-for-profit organisation with strong links to India. He is an economist whose work focuses on helping organisations and investors understand social returns and impact investments.

More info: www.economicpolicygroup.com

  Guest Column  

ShivGujarat - Beyond the hype

by Shiv Morjaria

 

A panoramic view of the Modi growth story.

Page 3 of 11

STRAIGHT TALK

Shades of Money

a singh

A view on policy matters with Ridhika Batra - Bridging the London-Delhi corridor
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NeishaaGharat

Ideas on inclusive growth & CSR with Neishaa Gharat - Navigating models of microfinance
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The Balance Sheet

Full Circle

 Vyakarnam Taking stock of India with Pratik Dattani - We are the 99% - women that make India
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Vyakarnam

Politico-economic ride with Anjalika Bardalai - Why the Novartis ruling goes far beyond pharma
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Tech Speak

FACE to FACE

alpesh Business of technology with Nitin Dahad - Bridging the digital divide
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Shiv In conversation with Shiv Morjaria - Lord Raj Loomba on philanthropy and entrepreneurship
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POLITICS OF BUSINESS

GLOBALLY SPEAKING

alpesh A dealmaker's eye on India with Alpesh Patel - Indian companies and the businessperson – Don't let the witch hunt put you off setting up in Britain
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manoj_l_new Views on trade and investment with Manoj Ladwa - Namaste Mr Cameron; clarify the confusion and let's get down to business
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ENTERPRISING

 REALTY CORNER

alpesh An academic view of entrepreneurship with Shai Vyakarnam - Mistakes companies make going into India
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 dvarghese 62x62 Analysis with Deepak Varghese - Rise of the grand 20:80 scheme
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